Increase your bar's customer base

There are many ways to increase your bar’s customer base, but they are usually at a cost. Whether that’s a direct cost, such as spending on Facebook advertising, or an indirect cost, such as offering discounts for a happy hour, most are not completely free. Here are six ways to increase your bars customer base …

Colour Changing Mojito

Speakeasy-style Shoreditch pop-up Twisted Bar is showcasing a cocktail menu determined by its 1 million+ social media followers. @Twistedbar posts cocktail recipe videos for its social media channel users to create for themselves at home. Using data analysis across these channels, which scans for the most liked, shared and viewed cocktail recipe videos, all of …

How to get your bar out there with social media

Versum specialise in modern marketing tools for businesses. Juliusz, a blogger for Versum, reflects on the importance of bars’ social media presence. If you are reading this, chances are you work at, own, or plan on owning a bar. You’ve put much thought into creating a unique business where clients can enjoy great quality drinks, …