Stryyk adds ‘vodka’ variant to zero-proof spirits range
Alex Carlton’s zero-proof spirits brand Stryyk, which launched this summer, is bolstering its portfolio with Stryyk Not Vodka. Available from this month, Stryyk Not Vodka is described as “crystal clear in appearance” and features notes of cucumber and menthol. On the palate it delivers a “spicy, peppery warming finish”. The new ‘vodka-inspired’ expression joins Stryyk …
New range of ‘zero-proof’ spirits hits the UK on-trade
Stryyk, a new range of “zero-proof” distilled spirits has launched into the UK on-trade in a bid to offer consumers a modern alternative to alcohol. Created by drinks industry entrepreneur and founder of Funkin Cocktails Alex Carlton, Stryyk recognises the growing demand from Generation X’rs and is predominantly targeted at 18-35 year olds. The brand …
