
Whitley Neill launches two new fruit-flavoured gins
Premium gin brand Whitley Neill has added two new limited edition flavours to its portfolio – Brazilian Lime and Strawberry & Black Pepper. The Brazilian Lime Gin was created to tap into the trend for citrus-flavoured gins and citrus-based cocktails, whilst also taking inspiration from creator Johnny Neill’s travelling experiences in South America. It “zings …

Sanpellegrino debuts new look for Classic Italian Taste
Soft drink brand Sanpellegrino has updated its Classic Italian Taste range, unveiling a new premium look and summer marketing campaign. The new design is said to celebrate the brand’s authentic Italian heritage and indulgent flavours. The can format has been designed using a traditional Majolica decoration (a popular Italian pottery style), representing the sun-kissed citrus …

Pernod Ricard unveils Absolut Passionfruit
Pernod Ricard’s vodka brand Absolut is launching a new flavoured expression – Absolut Passionfruit. The new addition to Absolut’s flavoured vodka range, which also includes grapefruit, strawberry, rhubarb, vanilla, raspberry, mango and lime variants, offers a new “exotic taste” for summer 2020. Passionfruit is the flavour breaking boundaries this year, with interest increasing by 12% …

Hawkes introduces fruity rosé cider for summer
London-based craft cider producer Hawkes has unveiled a new rosé cider called Doom & Bloom just in time for summer. Pale coral pink in hue, Doom & Bloom is fruity on the palate and tempered with a subtle sweetness from a mix of Gala, Braeburn and Pink Lady apples, co-fermented with strawberry and rhubarb. Hawkes …