
London Essence supports the on-trade with ‘Cheers to You’ campaign
Premium mixer brand The London Essence Company is calling on consumers to support the on-trade in these unprecedented times through its new campaign, which encourages donations to The Drinks Trust. ‘Cheers to You’ aims to inspire consumers to support the drinks industry by donating £10 to The Drinks Trust by texting CHEERS2U to 70212. Those …

Jameson Hosts expands to support the global bar community
Irish whiskey brand Jameson has created an online platform to support, inspire and engage the international bar community through this unprecedented period of uncertainty. Part of Jameson Hosts, Jameson’s trade engagement platform, the new virtual space encourages the bar community to come together to connect, learn and share in the wake of the coronavirus pandemic. …