Margarita Rumble

New York City’s Craft Hospitality is returning to the UK for Margarita Rumble, a bottomless festival that pits top bars and mixologists against each other to find the UK’s best tequila cocktail. The event, which is sponsored by tequila brand Jose Cuervo, will take place in London and Manchester on Sunday 5 May. It invites …

Don Julio 70 White Negroni

Diageo Reserve has launched what it claims to be the ‘world’s first’ Añejo Claro tequila to the UK market, under its premium tequila brand Don Julio. Don Julio 70 debuted in the US to celebrate the 70th anniversary of the year Don Julio González began making tequila. To make the expression, blue agave, hand selected …

Don Julio 1942 Magnum

Diageo Reserve’s super-premium tequila Don Julio is launching 1.75 litre bottles of Don Julio 1942 to the UK on-trade in April. The magnum-sized elongated bottle, which is inspired by the agave leaf, will be supported with stand-out visibility “to enhance celebration moments across the country”. While the bottle may have grown, the liquid inside remains …

Patrón Margarita of the Year cocktails

Bacardí-owned Patrón Tequila has kicked off its 2019 search for the Margarita of the Year, presenting the public with the chance to vote on their favourite cocktail creation. Now in its fifth year, the Margarita of the Year contest features eight new tequila-based recipes from across the globe, each offering a twist on the iconic …

Yeray Monforte Patrón Perfectionists 2018 winner

Bartender Yeray Monforte from Dr Stravinsky in Barcelona, Spain has been crowned the global winner of the Patrón Perfectionists cocktail competition. In 2018, Patrón Tequila went on the search for ‘perfection’ across six continents and 17 countries. Bartenders were tasked with creating a cocktail that reflects and harnesses the passion, precision and care that goes …

Tahona Society Collective Spirit winners

Canada’s Alex Black and Makenzie Chilton have been crowned the winners of Altos Tequila’s inaugural The Tahona Society Collective Spirit competition. Previously cocktail-focused, this year The Tahona Society evolved, becoming a platform to inspire and champion sustainable practice within the bartending industry. The competition challenged bartenders from around the world to present project ideas that …

Patrón Day of the Dead Sweetcorn Old Fashioned cocktail

Patrón Tequila is rolling out a global celebration of Mexico’s Day of the Dead (Dia de Muertos) across the on and off-trade. This year represents Patrón’s most comprehensive Day of the Dead campaign to date, marked by a coordinated series of on-trade activations, in-store visibility, consumer engagement and VIP and influencer events across five different …

El Jimador Blanco Day of the Dead bottle

El Jimador tequila is releasing two new limited edition Day of the Dead bottles to the UK on-trade across both its Blanco and Reposado expressions. The launch follows the success of the 2017 limited edition bottles in the Grocery channel as El Jimador continues to support the growing interest from consumers in going out and …

El Bandito Tequila & Ting

Liverpool bar El Bandito has joined an elite club of UK outlets to become recognised as an official ‘Del Maguey Single Village Mezcaleria’ tequileria. The Mexican-style basement bar, which is located on Slater Street, positions itself as the best spot in town to enjoy tequila – whether that’s straight up, or in one of the …

Corazon tequilas

Drinks distributor Hi-Spirits is launching a four-strong line-up of Corazón Single Estate Tequilas in the UK on and off-trade. Corazón is owned by Sazerac, whose portfolio also spans brands including Southern Comfort, Buffalo Trace, Fireball and Paddy Whiskey. The tequila, which is single estate-cultivated, distilled and hand-bottled, is produced by the “environmentally and socially responsible” …