Greg Almeida Patron

Greg Almeida from Scarfes Bar in London has been announced as UK winner of a search for the most perfectionist bartenders with Patrón tequila. Greg, who is head bartender at the bar at the Rosewood London hotel, impressed judges with his cocktail, An Endless Journey, combining Patrón Reposado with flavours of vanilla, jasmine and nutmeg. …

tequila & mezcal fest 2015

A celebration of Mexico is bringing together tequila and mezcal as well as sotol, raicilla and bacanora Tequila & Mezcal Fest is returning this month for a fourth year, celebrating agave spirits and all things Mexican. Taking place at the Old Truman Brewery in London on October 7 and 8, it brings together brands both …

Sweet Effort Tahona Society

A bartender from Denmark has been announced as winner of this year’s Tahona Society competition seeking the best tequila cocktails. Jeppe Nothlev, from Helium in Copenhagen, impressed the judges with Sweet Effort (pictured), crafted from Altos Plata Tequila, representing a balance between the history, culture and ingredients of Denmark and Mexico with its use of …

perfectomundo tequilas

A tequila co-founded by top DJ Paul Oakenfold is being launched by its owners in the UK after its success in the USA. Perfectomundo Tequila is made at Fabrica de Tequilas Finos, one of the oldest distilleries in the town of Tequila, under the Cabo family including president Richard Cabo who has been in the …

Ting Mixologist Awards

Bartenders are being challenged to create a cocktail using classic soft drink Ting and El Jimador tequila in a nationwide competition. First launched in 2014, the Ting Mixologist Awards are calling for entries via Ting’s Facebook page at www.facebook.com/tingJamaica by the deadline of this Friday, August 4. The prize is £2,000 MasterCard gift card. Judges …

Mike McGinty Patron

The Patrón Perfectionists Cocktail Competition has returned for a third year, challenging bartenders in the UK and around the world to create a cocktail worthy of a perfectionist. Patrón Tequila has launched a search through four continents in 18 countries, sending a team of judges to taste drinks created by thousands of bartenders and assess …

©2017 Tom Nicholson 05/05/2017. London, UK. Patron Brand Ambassadors. Photo credit : Tom Nicholson

Bartender Benji Ryde has been announced as the new brand ambassador for Patrón Tequila in the UK. He joins Karine Tillard on the Patrón advocacy team in the UK and will work on educating and inspiring consumers and the trade about the tequila and its craft credentials. Benji has a diverse hospitality background, most recently …

Casamigos Tequila – the brand owned by longtime friends George Clooney, Rande Gerber and Michael Meldman – has won gold in the Mexico Anejo Tequila of the Year category. Launched in the UK in 2015, Casamigos is named after Rande Gerber and George Clooney’s houses in Mexico and roughly translates as “house of friends.” Currently …

Altos Tequila is inviting bartenders from around the world to improve their understanding of tequila and perfect their mixology skills. The Tahona Society Cocktail Competition will kick off this month with national heats before the global finale begins in Mexico in September. The Tahona Society competition celebrates craft, mastery and sustainability and each entrant must …

casamigos tequila george clooney

Activity to promote Casamigos Tequila is being stepped up with the appointment of a bartender to the new role of UK brand ambassador. Sam Plummer, who was previously at The Regency Hyatt Hotel’s Churchill Bar, The Met Bar and The Dorchester in London, will work with bartenders to highlight the quality and the versatility of …