
Cointreau introduces UK-wide hospitality fundraising campaign
Cointreau has announced the launch of #CointreauGratitude, a fundraising initiative to help support the UK drinks industry, as well as donating an initial £30,000 to The Drinks Trust to kickstart the campaign. The initiative, running until the end of June, has been launched to support the local drinks community within the UK, who have been …

London Essence supports the on-trade with ‘Cheers to You’ campaign
Premium mixer brand The London Essence Company is calling on consumers to support the on-trade in these unprecedented times through its new campaign, which encourages donations to The Drinks Trust. ‘Cheers to You’ aims to inspire consumers to support the drinks industry by donating £10 to The Drinks Trust by texting CHEERS2U to 70212. Those …

Aviation donates 30% of UK online sales to The Drinks Trust
Ryan Reynolds-owned Aviation American Gin has extended its #TipYourBartenders initiative to the UK, in an effort to support the nation’s bartenders affected by Covid-19. Running until May 31, the new initiative will see 30% of proceeds from all bottles of Aviation Gin sold online via its new UK distributor Proof Drinks, as well as The …