Vimto releases mystery Starslush flavour for Easter
Vimto Out of Home’s frozen drinks brand Starslush is challenging the nation to guess the flavour of the latest addition to its range this Easter. Launched as a limited edition flavour to coincide with National Slush Month in May, the new Mystery Slush is jet black in colour, tapping into the trend for black food …
Fryst gets festive with Unicorn Sparkle variant
Vimto Out of Home’s frozen cocktail brand Fryst is launching a special edition variant for the festive season. The pink and glittery Unicorn Sparkle is made form one part gin and four parts “unicorn slush”, and celebrates the flavour of watermelon. Available for a limited time only, the new frozen cocktail variant has been introduced …
Fryst frozen cocktails hit the festival circuit
Vimto Out of Home‘s Fryst frozen cocktail brand will further penetrate the growing entertainment and festival market after partnering with food and drinks supplier Freemans Event Partners. This summer nearly one million consumers will experience Fryst during its packed events schedule. Frozen slush, traditionally seen at theme parks and leisure centres, has been taking the …
