VK unveils new watermelon flavour following public demand
Global Brands has unveiled a Watermelon variant for its ready-to-drink brand VK. With a nationwide public search for a new flavour reaching over six million consumers across the summer, Watermelon is set to join the likes of Blue, Tropical Fruits and Orange & Passion Fruit, in the VK portfolio. Over 33,000 flavour suggestions were submitted …
Final four VK flavours announced
VK is offering fans the choice of new flavour between Watermelon, Raspberry & Pineapple, Violet and Wild Fruits. Last month, Global Brands launched a campaign for the public to come up with a new flavour for its ready-to-drink brand VK. There has been unprecedented levels of interest for a new VK flavour search campaign, reaching …
