Edelweiss

Drinks brand agency Signature Brands is bringing Edelweiss Weissbier to the UK market after securing a distribution partnership with its Austrian-based brewer Brau Union and brand owner Heineken. Edelweiss, a traditional Austrian ‘weissbier’, is brewed and bottled at 5.3% ABV in Zipf , Austria, to a recipe dating back to 1646. Described as refreshingly fruity …