Jack Daniel's whiskey

Bacardi Brown-Forman Brands is planning a raft of activities in the on-trade for Jack Daniel’s whiskey as part of its annual celebration of Jack’s Birthday. The brand has partnered with key bars and pubs to deliver activities throughout September, including VIP parties and exclusive Birthday gigs in outlets. They will also feature price promotions, sampling …

Jack Daniel's Sinatra Select

Jack Daniel’s is bringing its extra-matured, higher-strength whiskey created in honour of Frank Sinatra back to the UK, supported by promotional activity in top London bars. Jack Daniel’s Sinatra Select was launched as a limited edition last year, made with its No 7 Tennessee Whiskey aged in specially-made barrels that have extra layers of toasted …

Jim Beam Maple bourbon whiskey

Maxxium UK is further developing the American whiskey category in Britain’s bars with the launch of the UK’s first ever maple-infused bourbon. Launching this month, the limited-edition Jim Beam Maple is intended to drive the appeal and accessibility of bourbon, recruiting new consumers to the category. It is made with four-year-old Jim Beam bourbon, slowly …

Jack Daniel's Tennessee Honey

New promotional support is being sent to bars and pubs as part of a new campaign for Jack Daniel’s Tennessee Honey. The new point-of-sale materials will carry the brand’s “Chilled” message and promote perfect serves including straight up, over ice or with a light mixer such as lemonade. Independent research shows that, when served chilled, …

Jim Beam Rye

Growing demand for American whiskeys and its spicier rye styles has led to the introduction of Jim Beam Rye in the UK. Jim Beam’s distributor Maxxium UK is making the whiskey available via leading wholesalers to the on-trade from this month after much anticipation in the industry. Bottled at 40% ABV, Jim Beam Rye uses …

oculus rift

Customers in pubs and bars will use the latest technology to enjoy all the fun of the big top as part of a sampling campaign for cinnamon-flavoured whiskey Early Times Fire Eater. Bacardi Brown-Forman Brands is using Oculus Rift (pictured), the virtual-reality glasses that are worn on the head to create three-dimensional experiences for applications …

hudson whiskey

Leading bars are being supplied with kits including a barrel and Prohibition newspapers as part of the first UK on-trade campaign for American whiskey Hudson. The Hudson City Kit aims to build awareness of the brand and introduce bartenders to Hudson’s Baby Bourbon, Four Grain and Manhattan Rye variants and develop Hudson into their “bourbon …

Spirits company Brown-Forman has boosted its support for American whiskey with the appointment of an experienced bartender as an ambassador for the Jack Daniel’s range. Cam Dawson (pictured) has taken on the role of American whiskey ambassador for the UK, helping to build appreciation, advocacy and awareness of the American whiskey category with a focus …

Irish whiskey Uisce Beatha is to be available in the UK after a new distribution deal with leading spirits company Cellar Trends. It has signed a multi-year exclusive agreement with ROK Drinks, part of consumer goods group ROK Stars, to look after the whiskey that takes its name from the old Gaelic for “water of …

Bacardi Brown-Forman Brands is to launch hot cinnamon-flavoured whiskey liqueur Fire Eater from Kentucky into the UK. The blend of smooth American whiskey, cinnamon and brown sugar is part of the Early Times whiskey brand, which dates back to 1860 and is now made by Brown-Forman. Launched in the US in 2012, Fire Eater is …