The Irishman range of triple-distilled premium Irish whiskeys has been launched in the UK through a new agreement with drinks specialist Emporia Brands. The award-winning range, which was redesigned last year, includes the only blended Irish whiskey made entirely in copper pot stills, a triple-distilled single malt, a 12-year-old single malt and a limited-edition cask …

A new global campaign for Jim Beam bourbon is to be activated in the on-trade through bartender education and incentives and a promotion with the prize of a US road trip. Promotional kits including high-quality point-of-sale items, tent cards, posters, seasonal serves and glassware will support the Make History campaign which launches this week. It …

The range of Jim Beam bourbons in the UK is to be expanded with the launch of the small-batch Jim Beam Signature Craft 12-Year. The ultra-premium expression, crafted by seventh-generation Beam master distiller Fred Noe, has been aged for 12 years and bottled at 43% ABV. The extensive ageing process results in a bourbon that …

Jack Daniel’s is building on its links with the UK’s music scene with “interactive” beer mats that offer free downloads. Bacardi Brown-Forman Brands is offering the “track mats” to small music venues as part of its ongoing music campaign, JD Roots, which celebrates local musicians and small venues. The new activity, running in February and …

fred noe mila kunis

Hollywood star Mila Kunis has been learning about the history and production of Jim Beam bourbon after becoming official global partner and spokesperson for the brand. In this film, she is given an in-depth tour of the Jim Beam American Stillhouse Distillery in Kentucky by seventh-generation master distiller Fred Noe. Mila will play a leading …

Ultra-premium bourbon Old Forester is being introduced in the UK through a distribution deal with spirits specialist Mangrove. Founded in 1870 by George Garvin Brown, it was the first bottled bourbon in the US and is still run by the founders’ descendants. Available in 100cl bottles, it is the first time it has been distributed …

Diageo is launching a higher-ABV version of Bulleit Bourbon alongside Bulleit’s rye whiskey in the UK on the back of increased demand for premium US whiskey. Previously available in the UK at 40% ABV, Bulleit Bourbon is being introduced at 45%, making it consistent with the brand’s original US proof. It otherwise retains the original …

The team at Maker’s Mark bourbon are searching for vintage barware for an exhibition as part of a bartender competition with the prize of a trip to Kentucky. Maxxium UK has issued an appeal to the UK’s bartending community to submit pictures of their most prized treasures for The Maker’s Mark Bartender Trove. The best …

New point-of-sale kits in the on-trade are supporting this year’s festive ad campaign for Jack Daniel’s featuring a Christmas tree built out of whiskey barrels. The POS kits include a mix of seasonally themed and semi-permanent items to help licensees to drive sales and boost brand visibility at Christmas and all year round. The festive …

Limited supplies of the five-strong Antique Collection of whiskeys from the Buffalo Trace distillery in Kentucky have been released in the UK. UK distributor Hi-Spirits has secured an allocation of the annually released collection that features some of the finest whiskeys produced by the distillery each year. The five Antique Collection whiskeys are: Eagle Rare …