Jack Daniel's Lynchburg Lemonade

More than 6,000 bars, pubs, restaurants and clubs are taking part in a promotional campaign to drive awareness of the authenticity and versatility of Jack Daniel’s Tennessee Whiskey. They are running activities for a campaign that invites consumers in the UK to “Find your Taste of Tennessee” this summer, whether it is a whiskey cocktail …

Jimmy Russell Wild Turkey

Bars around the UK are competing for a chance to travel to Kentucky with Wild Turkey bourbon to learn in depth about how the whiskey is made. Master distillers Jimmy Russell (pictured) and his son Eddie Russell are offering bartenders from selected bars around the world a chance to be part of their educational Behind …

Bulleit Bourbon 10-Year-Old

Diageo GB is to introduce the 10-year-old expression for Bulleit bourbon in the UK to offer a super-premium upsell within the range. Launched in 2013 in the USA only, it is made to the same mash bill as Bulleit Bourbon, with its high rye content, but aged in heavily charred American white oak for 10 …

Hudson Whiskey 70cl

Hudson whiskey has been launched in 70cl formats for its bourbon and rye expressions in the UK due to demand. After initially introducing them at 35cl four years ago, William Grant & Sons UK has added the larger bottles for Baby Bourbon and Manhattan Rye in line with Britain’s traditional 70cl sizes. They continue to …

Southern Comfort Original and 100 proof

A new look and brand positioning are being introduced for Southern Comfort alongside a new 50% ABV expression designed for cocktails. The new label designs have been developed to better represent the brand’s whiskey credentials and its roots in New Orleans where it was first created in 1874, with a new tab describing it as …

Jeff Arnett and Nidal Ramini at The Glasgow Sessions

Three bartenders from Scotland are set to be taken to Tennessee and New York City by Jack Daniel’s in an initiative designed to provide mentorship. Bartenders have been challenged to create a cocktail using what they learned at last week’s event, The Glasgow Sessions – the first outing in Scotland from the team behind The …

craoinamona whiskey

Berry Bros & Rudd has introduced a single malt Irish whiskey that has been finished in peated casks in Scotland. Craoi na Mona, which is pronounced “Cree na Mona” and is Gaelic for “heart of the peat bog”, was created by Doug McIvor, spirits expert at Berry Bros & Rudd. It has been aged for …

Buffalo Trace Cocktails LCW

Southern Comfort drinks will be served up with Southern fried chicken as part of a range of activities run by Hi-Spirits for this year’s London Cocktail Week. The drinks company, which took over UK distribution of the classic liqueur in April, is creating the New Orleans-inspired Southern Comfort Chicken Stop pop-up at Old Spitalfields Market …

Wild Turkey whiskeys

Striking new bottles for Wild Turkey’s bourbon and rye whiskeys are being introduced this month, including a bold new-look turkey on the label. While making no changes to the liquid, Gruppo Campari intends the new packaging to better reflect the historic brand’s core values and stand out more on the back bar and on shelves. …

Maker's 46

A variant of Maker’s Mark bourbon, with a bolder, spicier flavour thanks to extra maturation with French oak staves, is being launched in the UK. Maxxium UK has secured an allocation of Maker’s 46, the much-anticipated expression that was launched in the US in 2010. It will be targeted at the premium on-trade as well …