Jameson Reverend JW Simpson

A whiskey den has been created at London bar Reverend JW Simpson in a collaboration between Jameson Irish whiskey and furniture makers Galvin Brothers. Running until mid-August, it is serving unique cocktails alongside a range of furniture and accessories inspired by the whiskey and designed to enhance the drinking experience. Galvin Brothers – made up …

Pogues whiskey

Legendary Irish band The Pogues have launched their own whiskey in collaboration with West Cork Distillers in the UK. Called The Pogues Irish Whiskey, it is a blend of grain and 50% single malt whiskey, making it Ireland’s highest malt-containing blended Irish whiskey. At 40% ABV, it is smooth, with malty notes to the fore …

Mister Katz's Rock & Rye

The practice of flavouring rye whiskey with rock candy, popular in American bars in the late 19th century, has been revived in a new product that has arrived in the UK. Mister Katz’s Rock & Rye is made by combining an aged rye whiskey, made with rye from New York state, with rock candy sugar, …

Woodford Reserve Kentucky Straight Rye

The first permanent rye whiskey expression to be released for Woodford Reserve is being made available to the UK on-trade from July. After its launch in the US, distributor Bacardi Brown-Forman Brands has secured its release in the UK market, responding to demand for top-quality American whiskeys with provenance and craftsmanship. Hand-crafted at the USA’s …

Southern Comfort new bottle

A new packaging design is being launched in the UK for Southern Comfort to reflect the brand’s heritage and highlighting the whiskey in its recipe. Available from the end of April, the new bottle is designed to emphasise that it is a liqueur made with American whiskey, which is blended with a mix of fruit …

jim beam small-batch bourbons

Three super-premium small-batch bourbons from the Jim Beam distillery in Kentucky are being relaunched in the UK on-trade. Through distributor Maxxium UK, the trio are Basil Hayden’s, Booker’s and Baker’s, which have not been officially available on this side of the Atlantic for at least 10 years. They were introduced yesterday as part of the …

Jim Beam Apple whiskey

Jim Beam is expanding its range of flavoured whiskeys with the launch of a new apple flavour to help recruit more people to drinking bourbon. Distributor Maxxium UK is introducing Jim Beam Apple, at 35% ABV, into the on-trade and off-trade in May, combining the taste of crisp, green apples with Kentucky straight bourbon whiskey. …

buffalo trace clip

Mark Ludmon travels to Kentucky to visit the home of Buffalo Trace bourbon Drew Mayville has been involved in making whiskey at the Buffalo Trace Distillery in Kentucky for over 10 years but remains as passionate about his job as ever. “I’ve been in the industry for over 34 years but I’m still invigorated by …

fritzafrenic

Busking is being brought into bars in a major new campaign in the UK for Irish whiskey Tullamore Dew. At up to 400 bars across the UK, consumers will be offered the chance to download a free track by one of 10 buskers found performing around the country. Anyone who buys a Tullamore Dew serve …

tworuba hilton tower bridge hotel

Monthly American whiskey master classes are to be introduced at a London hotel bar in collaboration with leading brand Buffalo Trace. TwoRuba (pictured), the sophisticated bar and lounge at the Hilton London Tower Bridge hotel in Tooley Street, is to run the events on the first Wednesday of each month from March 6. Starting at …