Signature Brands introduces Edelweiss to the UK market
Drinks brand agency Signature Brands is bringing Edelweiss Weissbier to the UK market after securing a distribution partnership with its Austrian-based brewer Brau Union and brand owner Heineken. Edelweiss, a traditional Austrian ‘weissbier’, is brewed and bottled at 5.3% ABV in Zipf , Austria, to a recipe dating back to 1646. Described as refreshingly fruity …
Kingfisher Beer Europe expands portfolio
Kingfisher Beer Europe (KBE) Drinks has added a range of world beers to its growing portfolio. Best known for representing Indian beer Kingfisher, KBE is now introducing a selection of “authentic flavours” from across the globe, including respected brands like Sagres, the house beer of Nando’s, and Sardinian favourite, Ichnusa. Other new additions come in …
