Top tiki bar Trailer Happiness in London will be taken over by Takamaka Rum from the Seychelles for a tasting and cocktail competition for bartenders.
The range’s UK on-trade distributor Highball Brands will be holding the event at the Notting Hill bar on Thursday June 29 to coincide with Seychelles Independence Day.
Bartenders and others from the on-trade are welcomed to join from midday for a full tasting of the portfolio, along with information on the different variations within the range.
The competition will follow, challenging bartenders to create a twist on a classic rum cocktail using the rums plus mystery ingredients provided on the day.
The best cocktail will be featured on the Takamaka Takeover menu when Trailer Happiness opens that evening for consumers. A cut of the profits from the drink will go directly to the winner.
The judges will include two leading bartenders: Sly Augustin, one of the directors of Trailer Happiness, and Jim Wrigley, bars manager of Bourne & Hollingsworth Group.
Competition places are limited. Those wishing to compete should contact Abby Goodhall at Highball Brands to register their place at firstname.lastname@example.org.
Launched in the UK in May, Takamaka Rum is made in the Seychelles off East Africa, using local ingredients. Water is collected from the Vallée de Mai for its high mineral content, and sugarcane is grown exclusively for Takamaka by a cooperative of independent family farms. It is then blended with molasses-based rums for a unique flavour profile.
For the competition, bartenders can use three out of the five expressions in the range: Spiced Rum, the coconut-flavoured Coco Rum and the extra-matured St André. The other two are a white rum and the aged Extra Noir.