Diageo Reserve’s scotch whisky brand Talisker has launched a new bartender training programme and competition, which will see the brand embark on a UK-wide tour.
The Wild Spirit Whisky Tour is said to be a progressive evolution of the brand’s Race to Skye competition, which launched in 2017.
It will visit a total of 16 UK locations, educating bartenders on the history, production and characteristics of Talisker, as well as exploring Wild Spirit cocktail techniques.
The training sessions will be designed and delivered by Talisker brand ambassador and double World Class Global Finalist Jason Clark, who will be camping in a Talisker Land Rover Highland Defender in each location, capturing his journey along the way.
Jason said: “We believe there’s a special character created by the wild seas of Skye – call it grit, call it determination, call it a ‘Wild Spirit’.
What does Wild Spirit mean in the on-trade? It means bringing outdoor adventure and natural elements to guests in bars so they can smell, touch and taste it from the comfort of their bar stool.
“For two years running, Talisker’s Race to Skye competition was a huge success and we’ve been delighted with the support and excitement received from the nation’s bartenders.
“This year, we’ve mixed things up a little and have advanced the event into an all-new training program and competition, the Talisker Wild Spirit Whisky Tour, which aims to reach and engage as many bartenders as possible.”
Following the sessions, from 20 April to 15 May (dates and locations stated below), bartenders across the UK will be invited to submit a Talisker Wild Spirit serve and add it to the menu in their bar for a minimum of eight weeks.
The three bars chosen by the judges that best amplify Talisker’s Wild Spirit will win a Talisker Wild Spirit adventure for three members of staff.
The top 80 bars that activate a Wild Spirit cocktail will also win a limited edition Talisker Whisky Aficionado bag, designed for tasting and creating Talisker drinks in the great outdoors.