Tanqueray No Ten has collaborated with cocktail specialist World of Zing to create an exclusive atomiser garnish for the on-trade.
Made with a base of grapefruit and chamomile, the sprays have been designed to enhance a classic Tanqueray No Ten and tonic serve by “unlocking the gin’s fresh citrus heart”. The bartender simply sprays the atomiser over a Tanqueray No Ten and tonic, before serving it to the customer.
The new atomisers are being launched into key on-trade accounts in the UK, Ireland, Germany, Italy, Spain from May. Venues in the UK already showcasing the atomisers include The Hoxton, Holborn and Montpeliers in Edinburgh.
Pritesh Mody, founder at World of Zing, said: “With our world-class cocktail development facility and partnership with one of the UK’s largest spice merchants, the World of Zing team is constantly pushing the boundaries of flavour and drinking experiences.
“Aroma has increasingly become a crucial part of cocktail culture, particularly in order to enhance the flavour and create a more immersive experience.
“The Tanqueray No Ten atomisers will provide a subtle yet exciting new dimension to the classic G&T serve, whether you are in a beach bar in Barcelona or a hotel bar in London!”