Diageo has launched an aromatic and savoury new expression of Tanqueray gin with the recipe boosted by the English garden herb, lovage.
Tanqueray Lovage takes inspiration from an original recipe from 1832 by Tanqueray founder Charles Tanqueray and was created in collaboration with leading bartender and drinks specialist Jason Crawley (pictured below).
It was released in the UK, the rest of Europe, Taiwan and Hong Kong with a global launch event in London last night at Aqua Kyoto’s roof terrace. Only around 100,000 bottles have been produced internationally, with a recommended price in retail in the UK of £44 per one-litre bottle. It has ABV of 47.3%.
At last night’s event, Jason said: “Developing Lovage directly from Charles Tanqueray’s archives has given the savoury-style gin category a totally unique flavour. It’s like nothing else. It’s at once deeply herbaceous, celery-like and earthy, whilst retaining that signature juniper-citrus-forward style, with added funk.
“I think bartenders and gin lovers all over the world are going to love teasing out a beautiful mix with this.
“With the world of food and drink growing closer together, the outcome has seen more chefs and bartenders sharing ingredients. This has resulted in savoury cocktails showing up on menus in top venues across the globe.
“Tanqueray Lovage gives bartenders a unique, herbaceous gin which is perfect to experiment with and create something new, innovative and right on trend.”
Tanqueray’s global marketing manager Joanna Segesser said: “Innovation is at the heart of everything Tanqueray does. Just like our founder Charles Tanqueray, we love experimenting and working with new botanicals, so it’s a pleasure to see one of Charles’s original recipes being created at a time where savoury cocktails are on the rise. We can’t wait to see how bartenders use Tanqueray Lovage in their cocktail creations.”
The terrace at Aqua Kyoto has been designed to celebrate the launch of Tanqueray Lovage and will be open to the public for the summer. The verdant space just off Regent Street boasts a swing seat, a tranquil water feature and a Kyoto-inspired archway adorned with foliage, herbs and lovage. Aqua Kkyoto’s bar manager, Gianluca Capilungo, has created five new cocktails for the partnership including three incorporating Tanqueray Lovage.
Suggested serves for Tanqueray Lovage including a G&T with 50ml gin to 150ml of premium tonic water, garnished with coriander leaf and four juniper berries.
45ml Tanqueray Lovage
30ml Chilled prosecco
30ml Fresh pressed lemon juice
15ml Yellow Chartreuse
15ml Celery syrup
2 dashes Celery bitters
Pinch of celery salt
Shake and strain all ingredients except prosecco into a chilled coupette glass. Top up with chilled prosecco.