Cruzcampo, Spain’s leading draught lager, offers venues the opportunity to meet guests’ increasing demand for the taste of the Mediterranean.
Demand for Spanish lagers is soaring with a staggering 73% growth rate. So, it’s little surprise that they contribute one in every five pints sold in the UK on-trade. HEINEKEN UK’s recent launch of Cruzcampo® – Spain’s leading draught lager – meets this increased demand, while offering a great quality, authentic experience at an accessible price point.
In the face of cost-of-living increases, nearly a third of drinkers have reduced alcohol spend. But they still seek high-quality brands and experiences. Research shows that 58% go to a pub or bar to meet friends and family while 42% go for the atmosphere. When out with larger groups and for special events they are more likely to try a new brand, such as Cruzcampo®, which offers the chance to expand their horizons or relive holiday memories with a taste of the Mediterranean sun. Cruzcampo® is already delivering the most money in the till versus its competitive set, at £577 per week, offering another reason to stock.
To kickstart the launch, Cruzcampo® threw one lucky winner a one-day only Spanish fiesta, bringing together the taste, flavours and sounds of Seville.
“Thank you so much to the HEINEKEN UK team for organising a Cruzcampo® launch party for us at our pub. It allowed us to offer our customers a real taste of Seville, alongside the new beer. Both regulars and new customers came down for the event – it was one of our busiest afternoons of the summer. Customer feedback on Cruzcampo® has also been really positive since we’ve introduced it, with lots of our regulars requesting it as their drink of choice.”
Here’s what drinkers had to say about the launch party and taste of Cruzcampo®
“We had a great day at Cruzcampo® Spanish Fiesta at The Hurst Arms. The food and atmosphere were brilliant and we’ll be switching to pints of Cruzcampo® from now on!”
To find out more and to become a Cruzcampo® stockist: https://direct.heineken.co.uk/huk/en/cruzcampo