Managed pub and bar group TCG has seen a sharp uplift in online bookings after a three-month project which has lifted the business’s internet search rankings and improved the effectiveness of its social media.
Customer visits to TCG’s website, www.the1440.co.uk, grew by more than 1,500% in the first three months of 2014, driven by a focus on search engine optimisation (SEO).
Traffic to the site continues to increase and is also converting into increased bookings for TCG’s 69 pubs and bars nationwide.
While internet promotions such as a 25% discount on food for customers registering on the site have proved popular, the company’s enhanced online presence is driving sales improvements across the board.
Ben Levick, TCG director of operations, said: “As well as an increase in online reservations for dining, we’ve seen an uplift in bookings for parties and functions through the website, as well as for live music, comedy nights and other entertainment.”
The1440 website was relaunched late last year with improved functionality. There have also been improvements to the way that TCG venues use Facebook and Twitter accounts to drive customers to the website to make bookings.
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