TCG gets experimental with new cocktail menu


picklebackA new cocktail menu at managed pub and bar group TCG features “experimental” ideas such as a Pickleback – a shot of Irish whiskey with pickle juice.

The list, introduced last week, combines Mojitos, Martinis and other classic cocktails such as a Cosmopolitan and a Zombie as well as alcoholic milkshakes, pitchers and beer cocktails.

The Pickleback (pictured) – a popular serve in the US – is part of the menu’s “experimental” section alongside a Lightning Bolt – a spoon of popping candy followed by a shot of Oddka Electricity, the new tingling blue vodka from Pernod Ricard UK.

The section also includes a Mojito shot and a selection of other quirky vodka flavours in the Oddka range. “Experimental” shots start at £1.95.

Deals such as “2 for £6.50” on classic cocktails and pitchers for £8.95 aim to ensure the drinks are priced to maintain a mainstream appeal.

TCG director of operations Ben Levick said: “We set out to create a cocktail menu that broke our usual mould, and the result is, we think, the most innovative offer currently available in the mainstream pub and bar sector.

“The main target audience for cocktails in our pubs and bars are ‘weekend millionaires’. These young – or young at heart – drinkers are looking for excitement, glamour, and something different.

“So this list, which offers the latest trends as well as some serious ‘glitz’ with our prosecco-based cocktails, has plenty to delight our customers and we’re confident it will help us to increase our share of the mainstream cocktail market.”

TCG has delivered full cocktail training to all bar staff at the 50 sites taking the new menu to ensure a consistent, quality serve. The launch is supported with impactful point-of-sale materials and a digital campaign.

Bars and pubs are also offering £1 off the first “experimental” cocktail to customers who join their digital mailing list.

At Bar 38 in Portsmouth, deputy manager Dale Druce is enthusiastic about the new menu. “We’re operating in a competitive environment, alongside a number of bars offering cocktails. So these new drinks, that nobody else locally is offering, give us standout and I can see them appealing to groups of customers wanting to try something new.

“Bar 38 is already known for serving the best cocktails in Portsmouth and the new menu will help to consolidate that position.”

TCG operates a diverse estate of 69 managed pubs and bars nationwide including the Bar 38 and Henry’s Café Bar brands and high-profile sites such as the flagship Tattershall Castle floating bar and restaurant on London’s Embankment.


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