Beer brand Tennent’s is supporting Scotland’s on-trade as it prepares to reopen by supplying complimentary kegs to around 2,000 licensed premises.
The initiative, which launched on Wednesday 8 July, will see thousands of bars, restaurants, sports venues, social clubs and other on-trade outlets across Scotland receive a free keg of Tennent’s Lager or Tennent’s Light after enrolling through the ‘Dedicated to You’ campaign online portal.
In addition to thousands of kegs, the brand is also supporting with the provision of complimentary reopening POS kits to more than 1,000 Scottish outlets.
The campaign was launched alongside a video featuring famous Scottish bars, including Glasgow’s Pot Still, Blackbird in Edinburgh and Abandon Ship in Dundee, as they prepared to return to work.
Kenny Gray, managing director at Tennent’s, said: “Tennent’s has always been dedicated to Scotland’s on-trade and we’ve launched this campaign as a further measure to support recovery after the most difficult period ever faced by the industry.
“We want to help drive footfall back into licensed premises, kick-starting the country’s hospitality industry by dedicating a pint to drinkers across Scotland.”