Bartenders in the north-west have a chance to win a trip to Tennessee as part of the latest activity for Jack Daniel’s whiskey.
The brand is launching its Tennessee Calling II programme on October 26 at The Liverpool Sessions – an educational event for bartenders based on the popular London Sessions series run by Rebekkah Dooley.
Attendees will be invited to create a cocktail to enter the Tennessee Calling II competition, taking inspiration from the themes of the afternoon’s seminars led by world-leading industry experts.
The speakers will be London Cocktail Club co-founder JJ Goodman, Erik Lorincz, the head bartender at The Savoy’s American Bar, and Cam Dawson, Jack Daniel’s UK brand ambassador. Their seminars will focus on three key themes: entrepreneurialism, creativity and quality.
The Jack Daniel’s advocacy team will join JJ and Erik at the chosen 10 bartenders’ bars to taste their serves, aiming to identify which cocktails embody those three themes.
Three finalists will travel to the home of Jack Daniel’s in Lynchburg, Tennessee, where they will be given an authentic understanding of the intricate quality controls at the Jack Daniel’s Distillery while gaining access to the barrel houses and warehouse with master distiller Jeff Arnett.
The winners will then go on to create, plan and host their own event at one of the world’s best cocktail bars, The Dead Rabbit Grocery & Grog in New York City, under the mentorship and expertise of the award-winning Dead Rabbit team.
The Tennessee Calling II programme is intended to provide bartenders with a highly educational on-trade experience, allowing them to rapidly progress their careers.
Nidal Ramini, head of advocacy for northern Europe, said: “At Jack Daniel’s we are dedicated to supporting bartenders as they develop their careers, and Tennessee Calling II provides them with the perfect platform to start this journey.
“After the successful launch of Tennessee Calling at The Glasgow Sessions, it was clear for us to partner with The Liverpool Sessions and announce Tennessee Calling II to uncover even more talented bartenders.
“With the help of Rebekkah Dooley, who created these sessions, and three of the industry’s leading men, JJ Goodman, Erik Lorincz and Cam Dawson, bartenders will gain an in-depth experience that will guide them on the next step of their journey.
“Jack Daniel’s Tennessee Whiskey has been made one way in the same place for over 150 years and tastes the same in every country, city or bar, so we are looking forward to bringing Tennessee Calling II to Liverpool to discover how bartenders create unique and versatile cocktails that taste the same every time.”
One of last year’s winners, Grant Murray of Bar One in Inverness, said: “Seeing first hand some of the best bars in the world discussing their careers and meeting Jeff Arnett and [assistant master distiller] Chris Fletcher, gave me the inspiration to be more creative, more humble and become a better bartender.”
The event takes place at Constellations in Greenland Street, Liverpool. The sessions are free to attend but are strictly RSVP only. Contact email@example.com to secure your space although numbers are limited.