Altos Tequila is inviting bartenders from around the world to improve their understanding of tequila and perfect their mixology skills.
The Tahona Society Cocktail Competition will kick off this month with national heats before the global finale begins in Mexico in September.
The Tahona Society competition celebrates craft, mastery and sustainability and each
entrant must craft a cocktail that represents sustainable values, celebrates the flavour of agave and can be paired with a variety of authentic Mexican street food.
Local heats are set to take place from this month until September in America, London and Paris. Designed to educate bartenders about the quality and provenance of tequila, the importance of sustainability in bartending, and feature a comparative tequila tasting, the heats will culminate with the national Tahona Society Cocktail Competition.
The winner from each country will be invited to Mexico for the week long global Tahona Society Cocktail Competition in September. During the festivities, competitors will take part in a series of masterclasses – led by global bartending legends such as Dré Masso and Mexican agave spirits expert, Alberto Navarro. They will also be treated to a tour of the Altos distillery and have the opportunity to explore the Los Altos region in the highlands of Mexico, where Altos Tequila is crafted using traditional production methods.
The second and third place winners will also travel to Mexico for the opportunity to fully immerse themselves in the country’s ancient tradition of agave spirit production, as well as to guest bartend in one of Mexico’s best bars.
Dré Masso, co-creator of Altos Tequila, says: “Our mission with the Tahona Society Cocktail Competition is to spread the love and knowledge of authentic tequila around the world. It is important that we continue to provide support and education for future bartending generations by encouraging sustainability, which is at the heart of our business and at the future of the industry.
“We are proud of Altos’ sustainability credentials – in fact the total waste from our distillery would fit into a car boot – and we’re hoping this will inspire our 2017 entrants. Previous winners have completely blown us away with their innovation and skill, and I cannot wait to see what this year’s competition holds!”