Carlsberg UK has launched a pale ale for historic beer brand Joshua Tetley & Son, brewed in Leeds and inspired by a historic recipe from the 1800s.
Tetley’s No 3 Pale Ale is being exclusively brewed in its original heartland by the team at the independent Leeds Brewery in partnership with Tetley’s brewmasters.
Available in cask only, the recipe pays homage to an original pale ale initially brewed in 1868, selected from Tetley’s extensive 200-year-old Leeds archive. The branding is inspired by the beer’s original logo created in the 19th century.
The 4.2% ABV brew is made with English hops Pilgrim, Brewers Gold and Goldings to provide bitterness and aroma, combined with a pale ale malt to create a full-flavoured, crisp beer. It uses Tetley’s unique double yeast strain to achieve the brand’s distinctive, historic taste, which balances well with the recipe’s hop character.
Carlsberg UK began rolling out a new look for Tetley’s across all formats including cask and Smoothflow this spring, drawing on the brand’s heritage that dates back to 1822. Carlsberg closed the original Tetley brewery in Leeds in 2011, outsourcing production to breweries in other parts of the UK.
Emily Hudson, brand manager for Tetley’s, said: “We recognise the affection and support for Tetley’s that still lives on across the country, particularly in Yorkshire and the brand’s home city of Leeds.
“With this in mind, we felt it was a fantastic opportunity to team up with Leeds Brewery to recreate the recipe within a mile of where it would have originally been brewed 150 years ago.
“Tetley’s is on an exciting journey and we are thrilled to be re-invigorating such an amazing brand, with its almost 200-year-old brewing heritage. No 3 Pale Ale and Tetley’s new visual identity marks the start of an exciting new chapter for the brand.”
Sam Moss, founder of Leeds Brewery, added: “As passionate brewers, when we were approached with the opportunity of attempting to create a beer inspired by a 150-year-old recipe from the archives in Leeds, it was a challenge that our brew team were delighted to accept.
“It has been an exciting process and we’re thrilled not only with the quality and flavour of the beer, but also with how faithful we’ve managed to remain to the original recipe.”