Thatchers is launching its Thatchers Rosé cider on draught, following strong off-trade sales for the brand.
Using a blend of naturally sweet red dessert apples, including Pink Lady, Fuji and Gala, Thatchers Rosé is a sparkling 4% ABV Somerset cider.
The introduction to draught follows last year’s launch of Thatchers Rosé in 500ml bottles. Prior to that, the cider was only available in cans.
Rob Sandall, on-trade sales director at Thatchers, said: “With a growing number of loyal purchasers throughout the UK, now is the right time to bring Thatchers Rosé out of the fridge and onto the bar.
“This is an opportunity for pubs and bars to offer Thatchers Rosé to drinkers who discovered it prior to and during lockdown and are now resuming their social experiences in the pub with premium ciders they can trust to deliver on taste.
“Since the on-trade has reopened, we have seen the thirst for cider continue in pubs, with the category outperforming total alcohol.
“It is now essential that every outlet makes the most of the summer cider feel into autumn, with premium ciders that can demonstrate consumer appeal and help boost profits.”