Thatchers Cider has launched its Rosé Cider in 500ml bottles in a bid to provide innovation in the back fridges of bars.
Using a blend of naturally sweet, red dessert apples, including Pink Lady, Fuji and Gala, Thatchers Rosé is a sparkling Somerset cider.
At 4.0% ABV, the cider has been launched in a 500ml bottle format, following its introduction in 440ml can at the end of 2018.
Rob Sandall, head of on-trade at Thatchers Cider, said: “Thatchers Rosé is the perfect addition to a bar’s cider range introducing something brand new in premium bottled cider.
“Thatchers Rosé is a new and exciting sweet rosé cider that gives consumers just what they’re asking for – a great tasting, characterful, sweeter, lower ABV cider that looks fantastic in the glass.”
He added: “Rosé continues to demonstrate Thatchers total commitment to quality apple cider and cidermaking expertise.
“As with all our ciders, apple choice is hugely important to us, so we’ve selected red dessert apples, including Pink Lady, Fuji and Gala for their sweetness, aroma and quality. Consumer experience is key as we are seeing drinkers opt for higher quality throughout the category.
“The introduction of Rosé gives bars the chance to refresh their range of ciders in the fridge with a premium cider that is innovative and appeals to the sweeter taste of today’s drinkers.”
Thatchers Rosé sits alongside Thatchers Gold and Thatchers Haze in its Family Favourites collection.