Somerset cider maker Thatchers is helping the UK on-trade get back to business by offering every one of its free-trade customers a free 50 litre keg of cider.
Thatchers is promising up to £1million of cider to make this happen. The company will be working closely with its wholesale suppliers to ensure venues receive their free keg at the appropriate time, and is extending the offer of support to all pubs in the UK, subject to agreement with their respective owners and routes to market.
As businesses reopen, the cider brand will also be offering point of sale, sales support and cellar advice to publicans when needed.
Martin Thatcher, managing director of Thatchers, said: “We want to help the industry get back to business after this immensely tough period.
“There’s no doubt pubs and bars will need all the help and support they can get, with the new normal being just as challenging.
“By giving free-trade customers across Britain who currently stock one of our draught brands a free keg of cider, we’re hoping that this will be of great value to them financially for when they’re able to get the pints pouring once again.”