THE BLEND BY BEAM SUNTORY INTRODUCES EXCLUSIVE KICKBOXING PROGRAMME FOR HOSPITALITY INDUSTRY, PROMOTING WORK-LIFE BALANCE


The Blend, Beam Suntory’s global trade engagement platform, has collaborated with renowned industry figure Remy Savage and 2019 World Champion Kickboxer, Arnold Oborotov, to launch an innovative and unique 12-week training programme tailored specifically for the global hospitality community. 

Kickology, launching initially in London, offers participants a transformative kickboxing experience, aiming at enhancing physical condition, while promoting a thriving work-life balance – allowing participants to connect with their community outside the bar. For those working in the hospitality industry, maintaining a balanced lifestyle can be challenging. Kickology uses the principles and techniques of kickboxing to address this, providing an opportunity for industry professionals to find clarity in their weekly routines, while connecting with like-minded individuals. 

Meimi Sanchez, Senior Brand Advocacy Manager of The Blend Global, emphasised the significance of striking a balance in the hospitality industry, stating, “Kickboxing brings me some ‘me’ time, helping to release the pressure and allowing me to refocus – introducing clarity to my routine alongside a supportive community. Kickology has been developed to help bring this to the unique needs of the hospitality industry; helping them strike a balance between a demanding job and building a community outside of work.”

The free 12-week programme will take place every Monday, Tuesday, and Thursday at 1PM (until 21.09) at Bloodline Gym in Clapton, London. Designed to accommodate all skill levels, participants can attend as frequently as they prefer to suit their schedules. This will be followed by a final event on Wednesday 27th September.

In addition to in-person training sessions, participants will receive guidance from experts in setting physical, mental, and dietary goals tailored to their individual ambitions.

World Champion Kickboxer Arnold Oborotov will lead the programme, with the support of the esteemed team at Bloodline Gym, including Nadine Scott, Yusuf Ali-Taleb, Phil Casper, David Pacquette, and Matt Lovell. 

Oborotov explains the vision behind the programme, stating: “The similarities between the daily lives of athletes and individuals working in hospitality are more closely aligned than one might think. It’s not just athletes who face injuries in their craft. With the support of our team at Bloodline Gym, we aim to harness the sport we love to assist participants in finding a new outlet for their expertly harnessed energy behind the bar and achieving a more balanced lifestyle.”

Renowned industry icon and owner of The Bar with Shapes for a Name Remy Savage has assisted in developing the programme. He acknowledges the lack of support for hospitality professionals when it comes to establishing healthy boundaries between work and personal life. 

Savage states: “Our passion for our work and the nature of our environment often demands high energy, but we should always try to find some balance in our lives. Kickology helps us to strike that balance by teaching invigorating kickboxing-inspired routines that enhance our flow state during shifts and help us to unwind after work.”

In addition to developing the Kickology programme, Remy has also created a bespoke and creative collection of low and no alcohol cocktails, to encourage the hospitality community to consider lighter alternatives and diversify their own personal choices as part of a balanced lifestyle.

Participants will have the opportunity to showcase the skills they acquire during the programme by participating in an organised final match, fostering a sense of community and camaraderie. Hospitality professionals eager to join the Kickology programme can secure their spot here. Limited spots are available, so early registration is encouraged.

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