Didsbury Gin has partnered with The New World Trading Company to roll out its product across all fifteen The Botanist bars in the UK.
The craft gin combines traditional artisan methods and infuses modern botanicals using a blend of hand peeled fresh citrus, British roots and hand cracked juniper berries.
Taking inspiration from the vibrancy and colourful nature of Parsonage and Fletcher Moss botanical Gardens in south Manchester, Didsbury Gin is described as “a refreshing citrus twist on a classic London dry gin”, with a Mancunian background.
The product is created by two Manchester gin enthusiasts, Mark Smallwood and Liam Manton.
Off the back of the success of the original flavour, the brand has recently introduced Raspberry and Elderflower – a pink gin variation. Hand crafted in eco-friendly copper stills, a combination of the original gin with fresh British raspberries, and subtle notes from locally foraged elderflower, the combination has proved popular with bars and restaurants throughout the North West.
The limited edition flavoured gin will only be available at The Botanist Didsbury (pictured), in honour of the gin’s local roots.
Kelly Harrison, creative development specialist at NWTC, said “Since opening The Botanist in Didsbury last year, our northern bar experts have had Didsbury Gin increase on their radar. We’ve listened to that feedback and are proud to announce that we’ll be adding Didsbury Gin to our new The Botanist drink menus from 17 July 2018.
“Our bartenders serve it as recommended by Didsbury Gin; with lemon thyme and grapefruit zest to enhance the variety of fresh citrus flavours and subtle herbaceous notes of the gin.”
Liam Manton of Didsbury Gin said: “The partnership with The Botanist is a really exciting one for us as it allows us to get Didsbury Gin in the hands of so many more gin lovers across the UK.
“It was important for us to partner with a venue as passionate about the spirit as we are, and we’re really pleased to be working with the team at The New World Trading Company.”
Didsbury Gin’s Mark Smallwood added: “The concept of The Botanist is all founded on the botanicals found in food and drink. With our gin created to such a high standard due to our bespoke botanical mix, we wanted to make sure the team serving it to the public realised the importance of the perfect serve as much as we do.
“The team at The Botanist are all highly skilled in the art of the perfect G&T and we felt like this was a great fit for our brand.”
At 40% ABV, Didsbury Gin Original is available online from £17.50 and the 37.5% ABV Didsbury Gin Raspberry & Elderflower is priced at £19.