The Cracker Drinks Co launches blended soft drinks in on-trade


cracker

A new premium range of adult soft drinks, with two blended flavours, has been launched by The Cracker Drinks Co in the on-trade.

The blended range is available at 140 Stonegate Pub Company outlets including Slug and Lettuce and its Classic Inns as well as at independent bars and pubs.

The two options are Apple, Lime and Mint, and Lemon, Cucumber and Elderflower. Presented in a 275ml glass bottle, they can be served as a standalone soft drink or used as a mixer and for cocktails. They are completely natural, free from anything artificial and made with no added sugar.

Gavin Cox, managing director of The Cracker Drinks Co, said: “Consumer feedback has helped us to identify and respond to a gap in the market for premium soft drinks for adults – particularly a still soft drink.

“We know consumers are becoming much more discerning within the soft drinks category, as they demand an experience that still looks and tastes special and feels like a treat – without the alcohol, added sugar or artificial flavours.”

The Cracker Drinks Co was established in 2004 to produce a range of innovative juice and juice drinks that offer the quality of chilled with the convenience of ambient. Its products are available through all the major retailers and are establishing a strong presence in the on-trade.

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