The Northern Irish duo behind New York City bar The Dead Rabbit Grocery and Grog are to launch their own whiskey in the UK.
After unveiling it in the US in February, The Dead Rabbit Irish Whiskey is being released in Britain in April through distributor Quintessential Brands.
The super-premium whiskey has been developed by The Dead Rabbit’s owners, Sean Muldoon and Jack McGarry, with master distiller Darryl McNally from The Dublin Liberties Distillery.
At 44% ABV, it is a five-year-old blend of Irish single malt and grain whiskeys, aged in seasoned ex-bourbon casks and finished in half-sized, specially crafted, virgin American oak barrels.
Darryl said: “Like its namesake in the bar world, The Dead Rabbit Irish Whiskey can’t be compared to any other whiskey. This is a five-year-old Irish whiskey, which is rare in itself, and with the influence of its time resting in virgin American oak, the flavour profile is truly unlike any other Irish whiskey.”
On the nose, it is described as light and aromatic with toasted oak notes and a hint of caramel, while the palate has a deep rich mellow feel, finishing with a long soft hint of vanilla.
The Dead Rabbit Irish Whiskey is recommended served on the rocks, or as the base for whisky cocktails – including an Irish Coffee which is set to be one of the brand’s signature serves.
Russell Kirkham, UK customer marketing director at Quintessential Brands, said: “With The Dead Rabbit Grocery and Grog held in such high esteem by bartenders in the UK community and in the industry overall, interest in this new whiskey was always likely to be high, but the response since news of the launch broke following the New York launch last month has been phenomenal.
“This is something totally new in the sector and set to disrupt and redefine Irish whiskey, just as Jack and Sean redefined Irish hospitality when they opened the New York bar.
“With the trend towards craft and the premiumisation of spirits consumption continuing, there’s a clear opportunity for super-premium Irish whiskey and, with its quality credentials and fantastic brand persona, we believe The Dead Rabbit is the whiskey that’s going to get consumers really excited about Irish whiskey and take the category to a whole new level in the UK.”
Sean and Jack are donating profits from sales of The Dead Rabbit Irish Whiskey in their New York bar to benefit Aware NI, a mental health charity in Northern Ireland supporting people with depression, anxiety and bipolar disorder.