Speciality & Fine Food Fair is introducing The Drinks Cabinet, in partnership with Fentimans, at Olympia London from 2 – 4 September.
The new feature is designed to boost the presence of the fair’s drinks producers and distilleries. It provides an opportunity for retailers, hoteliers, restaurateurs, wholesalers and distributors to explore innovative luxury drinks and mixers.
Speciality & Fine Food Fair boasts more than 700 passionate producers, serving both the retail and hospitality channels.
Across the three days of the fair, visitors will be able to meet with mixologists, experience unique pairings and source new products, while also learning about the latest industry trends.
Sponsored by premium soft drinks brand Fentimans, The Drinks Cabinet also provides a space for visitors to network while sampling an array of products available at the pop-up bar.
Amongst the brands set to take centre stage in The Drinks Cabinet will be Berkshire Blend, a premium no-alcohol spirit alternative which is redefining what it means to drink; craft brewer Big Drop Brewing Co, which identified a gap in the market for superior quality, full-flavoured low alcohol beer; and Seedlip, the “world’s first” distilled, non-alcoholic spirit.
Many more premium and artisan producers will be announced in the coming weeks.
Speciality & Fine Food Fair ambassador Rupert Ponsonby, who is director of R&R Teamwork and co-founder of The Beer Academy, said: “The Drinks Cabinet will be a one-stop treasure trove of liquid exhilaration and opportunity – a titillation of tonic waters, a frenzy of frozen cocktails, a gymkhana of gins, a cornucopia of lo-cal carbonated drinks, along with ciders, fruit juices, and ‘spirits’ with no alcohol in them.
You can take a look at other fair highlights here.