The Drinks Trust’s Another Round Campaign

The reopening of pubs, bars and restaurants on 12th April and 17th May respectively is a lifeline for the licenced trade and drinks industries and cause for celebration.

However, it is widely recognised that the impact on the drinks and hospitality industry businesses and workforce has been profound. The future for millions of people is still worryingly uncertain. 

In 2020 over 10,000 licenced premised closed permanently, a 175% rise compared with 2019. As a result of permanent and long-term closures, over 660,000 people lost their jobs in 2020, 20% of the workforce. A further 1.15 million remain on furlough.

With these people in mind, The Drinks Trust decided to mark the reopening of hospitality by launching a dedicated grant-giving campaign, ‘Another Round’. The Drinks Trust’s Another Round Fund of £125,000 will be distributed in emergency grants of £400 per person, and it may be extended based on the uptake.

The emergency grants campaign will open on 26th April 2021, and applicants will be assessed based on their financial circumstances. Those who are facing significant hardship will be awarded £400 emergency grant.

To find out more about The Drinks Trust’s Another Round and how to apply, please visit –

Ross Carter, The Drinks Trust Chief Executive, said: This, most recent lockdown, has had a significant impact on the financial circumstances of thousands of people, with many having now lost their jobs due to the closure of hospitality and drinks businesses. As a result, we are now receiving significantly increased demand from people who are unable to pay rent and council tax or afford to feed their families, many of them now depend on food banks to do so.

The Drinks Trust has been working hard to ensure that vital support is given to the most vulnerable people of our industry and that they’d be able to access the services needed. The purpose of’’Another Round’ is to reach those who are unable to celebrate the reopening of in the way others can, to

support them financially where we can and to spread awareness that whilst this is a positive time for our industries, we cannot let our most impacted colleagues be forgotten.”

Many of our colleagues face challenges beyond financial hardship. All applicants will be encouraged to consider our wellbeing services (counselling, mindful drinking and sleep and insomnia treatment) irrespective of being awarded a grant.

Business are welcome to donate and support TheDrinks Trust’s Another Roundby emailing us;

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