The Drinks Trust’s Golden Pineapples to host special guest performance from Sophie Ellis-Bextor

The Drinks Trust is excited to announce that attendees of The Golden Pineapples in association with VinLog will be enjoying the exclusive music act by the award-winning British singer-songwriter Sophie Ellis-Bextor. Ellis-Bextor will headline the music entertainment exclusively for our Golden Pineapples guests. 

The evening will be a coming together and celebration of the UK drinks hospitality industries and will comprise of a drinks reception, a prestigious awards celebration and first-class entertainment at London’s iconic Natural History Museum. The Golden Pineapples is the most prestigious event in the drinks and hospitality industry’s calendar and is the key fundraising event for your trade charity. The evening will start with a sparkly drinks reception before moving into the breath-taking Hintze Hall, where attendees will dine beneath the famous suspended blue whale.

Attendees on the night will include buyers and procurement professionals from across the industry, many of the leading companies within drinks retailing and the hospitality industry, suppliers and manufacturers and their invited guests. VIP buyer guests confirmed to date include Drake & Morgan, Enterprise Foods, London Cocktail Club, M&S, Sainsbury’s, Vagabond Wines.

Invitees on the night will be treated to a three-course meal paired with a wide selection of delicious drinks before hitting the dance floor to the tunes of the award-winning British singer-songwriter Sophie Ellis-Bextor, who will headline the music entertainment exclusively for the guests of The Golden Pineapples.

Another highlight of the evening will be the entertainment of the evening’s Master of Ceremonies and Drinks Trust’s Patron, the UK’s most exciting and vibrant voice in the food and drink industry, Andy Clarke. In his role as Master of Ceremonies, Andy will use his charisma and energy to help the drinks hospitality charity raise valuable funds by directing several fundraising initiatives on the night, including a silent auction where guests can bid on some incredible food & drink experiences.

Ross Carter, CEO of The Drinks Trust, comments: “We are delighted to be able to announce that Sophie Ellis-Bextor will be performing at The Golden Pineapples, which is proving to be just the kind of event that the drinks hospitality industry needed. To date we have sold almost 75% of the tables available, and hopefully this news will see us to a sell out! I’d like to also extend my gratitude to our Patron Andy Clarke for having such a pivotal role in the evening. The Golden Pineapple is the perfect example of the industry coming together, not only to enjoy a wonderful night with colleagues and friends and to network with industry buyers, but most importantly to raise valuable funds for The Drinks Trust.”

75% of the event is already sold out, so industry businesses willing to support their trade charity can purchase their table by visiting If you’d like to discuss further how your business can support The Drinks Trust’s Golden Pineapples, please email The Fundraising Team at or call 0203 7001970.