The Glenlivet has replaced the 12-year-old expression in its core collection with a new whisky to honour the original vision of its pioneering founder George Smith.
The Glenlivet Founder’s Reserve pays tribute to the uniquely smooth and fruity taste that Smith first envisioned in 1824, distilled using the same techniques that he introduced.
The whisky is drawn predominantly from a range of traditional aged oak casks while the fruity profile is complemented by selective use of first-fill American oak casks, which impart a twist of creaminess.
Vicky Hoey, head of champagne and premium spirits at Pernod Ricard, said: “The Glenlivet Founder’s Reserve is a dram that comes from 200 years of expertise and will be a permanent expression within The Glenlivet range.”
The introduction of Founder’s Reserve this month follows The Glenlivet selling more than one million cases worldwide for the first time in a single year at the end of last year.
Vicky said: “The Glenlivet has excelled in the scotch malt category in its rate of growth both in the UK and around the world, while Pernod Ricard UK is now the biggest global supplier of single malt scotch whisky by volume.
“Founder’s Reserve will continue The Glenlivet’s exciting journey, bringing to life the heart and soul of The Glenlivet.”
The Glenlivet Founder’s Reserve has already performed really strongly in consumer tasting, Vicky said, adding that the new expression’s distinctive pale blue label perfectly displayed the colour of the whisky.
First-impression perception scores for Founder’s Reserve and its packaging scored even more highly than for The Glenlivet 12 Year Old, with “high quality”, “modern”, “attractive” and “premium” among the unprompted descriptions given by participants.
Vicky added: “Purchase intent among our test group for The Glenlivet Founder’s Reserve was even higher than for The Glenlivet 12 Year Old, so we believe that the new expression will not only be a hit, but will also generate additional interest in The Glenlivet range.”