The key on re-opening is offering consumers choice


Director of Foodservice & Licensed at Britvic, Adam Russell, says that although consumers have adapted to the ‘new normal’, they are certainly becoming more eager to return to venues and outlets. In fact, 34% of people suggest they will go back to hospitality outlets once they have received their two inoculations[1], and almost a quarter (24%) suggest they will return regardless of whether they have had the vaccines or not1.

Premiumisation is also key to enticing visitors back to your outlet this summer, with offerings that just cannot be re-created at home. With the growing desire, and confidence, in venturing out to hospitality once things are open, it’s important for operators make that trip out all the more special – particularly given the increase in ‘Hospitality at Home’ during lockdown[2].

London Essence Fresh Serve is a key piece of equipment that offers a serve that really cannot be re-created at home. It’s a world-first and offers the freshest premium tonics on draught by infusing distilled botanicals at the last minute. With sustainability a key consideration for a number of consumers, importantly Fresh Serve offers up to 1,000 serves with 96% less packaging and less CO2 emissions.

Britvic is adding to its Sensational Drinks platform in time for the wider re-opening in the form of a menu maker. Here, operators will be able to use the expertly designed menu templates and simply add their products, while applying Britvic’s core menuology principles to really make the most of such a vital selling material – especially when visitors will be unable to look at options at the bar.

The key on re-opening is offering consumers choice; you will never be able to provide one single solution that meets everyone’s demands.


[1] twc trends report, Consumers: current attitudes and future plans and the impact on the wholesale route to market. February 2021

[2] KAM Media | Hospitality at Home, February 2021

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