The new face of REAL

REAL Hand Cooked Crisps – a proudly British-made and family-owned company, using British and Irish potatoes – have been supplying premium crisps to the hospitality sector for over 20 years. 

We’re thrilled to announce a recipe refresh. All flavours are now gluten free, no added MSG, the whole range is suitable for vegetarians and we also have 6 recipes suitable for vegans too. PLUS, we’ve gained yet more Great Taste awards which means our range now boasts Jalapeno and Sweet Chilli flavours, as well as the classic, Sea Salt as award winners.

As part of the refresh, we’ve launched a new flavour, Smokin’ BBQ. BBQs have grown in popularity during the last 18 months so it’s perfect timing for this new, much smokier, flavour.

To launch our Smokin’ BBQ flavour, we’re running our first ever on-pack promotion. This social media campaign, via Instagram, will give consumers the chance to send in a selfie to be entered into a competition to become the face ‘with bags of character’ of this exciting new flavour. The campaign kicked-off at the University of West London on 4th October where students got the chance to enter the competition to ‘Be the new face of Real Smokin’ BBQ’ and sample the new flavour. Consumers who tried our new BBQ flavour rated it over 8/10*…

“Loads of BBQ flavour and salt. Nice and crisp!”

“The BBQ flavour is excellent and it gives a real smoky flavour. Fabulous aftertaste!”

“Really nice, smoky BBQ flavour and great texture! Really good crunch to them. Good, strong flavour too!”

The campaign will also be supported through on-trade social, POS and digital activity.

Real Smokin’ BBQ will be available in C&C from 21st November and POS is available to order FREE from our website

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