THE PINS HAVE DROPPED FOR GREENE KING WITH SUNNY SEASONALS


Greene King Brewery is excited to announce the 4.5-gallon pins have officially been released to operators with its July seasonal cask ales, Ale Fresco and New Tricks, a Nethergate Brewery collaboration. 

In January, the brewer announced that it would become the UK’s first major brewer to launch cask pins to its customers. The seven-figure investment aims to help licensees minimise wastage and ensure the best quality of cask ale is reaching guests every time. 

Offering the smaller unit will give operators the ability to manage a lower throughput at quieter times of the week, meaning less waste from unsold beer or out of date beer being sold. The launch of pins with Greene King’s Fresh Cask Releases calendar provides a brilliant opportunity for operators to showcase different styles and flavours of cask ale for guests to explore. 

One of the beers that will be available in pins in July and August is Ale Fresco, a 4.3% smooth and easy drinking golden ale. The ale is brewed using Centennial hops to deliver the light citrus flavour, a perfect choice for guests to enjoy during the summer months. 

The second beer available will be New Tricks, the brewer’s second collaboration with the also Suffolk-based Nethergate Brewery. The 4% golden beer combines ginger and lemon to deliver delicious fruity characters and refreshment. For guests looking for a longer drink, you can recommend topping up the ale with fiery ginger beer to add even more of a zing to the flavour.

Greene King has said firkins will still be advised when operators have that busier footfall and demand, however pins can offer an additional seasonal cask ale on the bar or to provide that lower throughput when needed. 

Jack Palmer, Head Brewer at Greene King said: “We’re passionate about the cask sector and launching pins is a great achievement for us, and the category, in helping to address some of the key challenges that serving this unique product can bring.

“Cask ale is part of our heritage and the core of a great pub, and we continue to invest and innovate to secure its future. Our Fresh Cask Releases calendar shows the many styles and flavours that cask ale can offer, and we’re excited to be able to provide this in a smaller format for operators to introduce on the bar and explore with guests.”

Ale-Fresco and New Tricks golden ales form part of the wider Fresh Cask Releases calendar, a portfolio of 18 limited-edition cask beers available at specific times throughout the year. From July onwards the seasonal ales will now have the option to be purchased in a firkin or in a pin format, excluding only Rocking Rudolph.

Nethergate Brewery will also be offering New Tricks on draught at its taprooms in Long Melford and Bury St Edmunds. The limited-edition ale will also be bottled and available on Nethergate’s and Greene King’s online shops.  

To order from the Cask Fresh Releases Calendar and pins contact your Greene King sales representative or phone 0345 600 1799.

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