New UK push for The Real McCoy rum and NB gins and vodka


real mccoy rums

The Real McCoy rum from Barbados and British gins and vodkas from NB Gin are set for a new push after being added to the portfolio of Instil Drinks Company.

From March 1, the distributor will be handling the 3 Year Old Silver, the 5 Year Old and the 12 Year Old expressions of the rum which was launched three years ago by founder Bailey Pryor.

The rums are crafted by leading master distiller Richard Seale at Foursquare distillery in Barbados. They are small-batch single-distilled in a combination of column and pot stills and then aged in heavily charred American oak barrels.

Instil has also taken on NB Gin, NB Gin Navy Strength and NB London Dry Citrus Vodka and will act as exclusive distribution agent for all three, focusing on England and Wales.

NB Distillery, set up by Steve and Vivienne Muir in North Berwick in East Lothian, expects the new deal to lead to a major uplift in UK sales over the next 18 months.

Both the rums and the gins will be showcased at Instil’s trade showcase in London on March 1.

Mark Johnson, managing director of Instil, said: “We are predicting that artisan rum is going to be big in 2016 so we are delighted to have signed The Real McCoy. Its unwavering commitment to quality makes it a brilliant match for Instil, and the story behind the product gives it a point of difference.

“We wanted to find something that would stand out from the competition in terms of flavour, image and story and we believe that we have found this with The Real McCoy.

“With the gin revolution going from strength to strength, we were truly spoilt for choice when it came to selecting our new line-up. We only picked the highest-quality artisan gins, making sure they all had something distinctive to offer our portfolio, and NB Gin does exactly that. We liked it for its ‘purist’ style and the fact that it reflects the traditional tastes of premium gin.

“We were also very impressed with NB Vodka as it’s very classic, very natural, of the highest possible quality and has a smooth and distinctive long taste.”

Instil focuses on high-quality, passionate producers rather than mass-market brands with a portfolio including Crystal Head Vodka.

Vivienne Muir, CEO of NB Gin, added: “Instil seeks out on-trend, authentic and distinctive products to fill the gaps where retailers and on-trade outlets need to differentiate themselves from their competitors and meet the increased demand of their customers for something original.

“We’re truly delighted that our spirits are befitting of their portfolio, having been selected from hundreds of other potential brands from across the world, and we’re very excited about the platform this gives us to move them to the next level.”

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