The Return of Round Table Talks 


After its success in 2023, the Master of Malt Trade Round Table Talks are back! Liam Belton, Trade Lead, tells us a little more about the upcoming events

The Master of Malt Trade Round Table Series welcomes some of the leading figures in the drinks retailing industry to discuss their learnings, tips and advice for suppliers, producers and brands, no matter where they are in their lifecycle.

Each unique event is curated around a key theme and a specifically selected panel. Their first, which took place last year, was “Customer, Consumer & You”, which focused on starting the journey of getting products into stores, behind bars, and into customers’ hands. It proved an overwhelming success, leading the team to present a series that will run throughout 2024.

The next talk is locked in for Monday, March 25th and is entitled “I’ve got the listing, what’s next? Marketing in a modern drinks world.” It welcomes a line-up of key buyers, decision makers and industry experts who will offer insight into how to maximise the opportunities that come with trading across multiple drinks channels. In the changing face of the marketplace, what makes successful campaigns and how do you make the most of your listings when budgets are tight. You can sign up by going to Master of Malt Trade or their Eventbrite page .

“The Round Table Series was born from the feedback we were receiving externally from brands, producers and suppliers, especially those who are independent or just starting their journey,” explains Liam Belton, Master of Malt Trade Lead.

“They are finding it increasingly difficult to navigate the rapidly changing landscape of drinks retailing, both from an on and off trade perspective – if other wholesalers won’t offer this insight or support, then we should. Since the double whammy of the economic climate and duty increase, we’ve seen significant changes in stock holding, cash flow and staffing, which has had a knock-on effect on suppliers as they struggle to navigate a much more risk averse marketplace.”

The events aim to support those who are bringing products to market as, without them, the Master of Malt Trade team believe there would be no base materials for innovation in the drinks world. They believe it is a key role of a wholesaler to support every aspect of the industry. Their first event saw speakers from Master of Malt, Maverick Drinks, BlackRock whisky bar, the Wells & Co Group, as well as Ninth House PR and Storm Communications.

Belton goes on to say “We wanted to utilise our network and expertise, so hosting a series of discussions aimed at supporting, educating and offering insight to suppliers across the rapidly changing consumer drinks landscape makes total sense. Whilst we see some incredible workshops and panels aimed at the on-trade, we have not seen the same activities for suppliers and so wanted to step in.”

Master of Malt Trade is an award-winning wholesale supplier that stocks and delivers an almost unrivalled range of over 15,500+ international and craft spirit and drinks brands. From bars, restaurants, nightclubs and hotels, to independent retailers, wholesalers and events companies, Master of Malt Trade is here to support the hospitality industry. 

Go to Master of Malt Trade or their Eventbrite page to sign up.

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