The popularity of rum is at an all-time high, with sales taking over from whisky for the first time ever. Premium and luxury rums such as Ron Santiago de Cuba™ are at the forefront of this trend with consumer interest and discovery at its peak. The Cuban Daiquiri is at the centre of this rum renaissance. It’s not only one of the finest classic cocktails in modern history, but it’s the number one, best-selling rum cocktail served in the world’s best bars.
In celebration of Daiquiri Day on 19th July, Ron Santiago de Cuba™ will host its second annual Daiquiri Week, which will take place from Monday 17th to Sunday 23rd July across multiple markets in Europe and Cuba. Daiquiri Week is a celebration of the beloved, classic Daiquiri cocktail whereby Ron Santiago de Cuba™ will partner with a selection of world-leading bars across some of the most exciting cities around the world. Cities such as Paris, London, Havana, Madrid and Torino are all taking part. Here in London, bars such as Coya, Mr Fox, Hawksmoor Air Street, Trailer Happiness and Nightjar Shoreditch will bring the Daiquiri into the hands of rum and cocktail enthusiasts across the capital.
Ron Santiago de Cuba™ is traditionally recognised as the highest expression of Cuban rum making tradition from the South-East of the island so, it is not only the perfect choice for a naturally sweet yet balanced Daiquiri, but it also shares geographical history with its place of birth, in Daiquiri itself. A commonly accepted version of how the first Daiquiri evolved is attributed to the general manager of the Daiquiri iron mine in the nineteenth century. His granddaughter claims that he ran out of gin when some guests came to visit him, so he improvised with rum, lime juice and sugar. The drink was such a hit that it was decided it must be given a name. Therefore, in dedication to his mine and the village, he supposedly named it The Daiquiri, or so the tale says
Regardless of its origin, there is no doubt that the Daiquiri is a timeless classic, which has transformed over time to become one of the world’s most beloved cocktails4 – where will you be going for Daiquiri Week?
Daiquiri Week by Ron Santiago de Cuba™ is coming to a bar near you. Discover below at these London bars: www.ronsantiagodecuba.com/uk/daiquiri-week
