The Singleton of Dufftown adds two variants


Singleton Tailfire Sunray

Diageo has announced that two new variants are being added to the range of single malt whiskies from The Singleton of Dufftown.

While keeping the smooth, rich nature of The Singleton of Dufftown, Tailfire and Sunray have been created using specially selected casks to enhance particular elements of the flavour profile of the Speyside whisky.

Tailfire is described as having “a vibrant and enticing character”, which comes from maturation in a higher proportion of European oak casks selected to enhance the red berry freshness and sweet aromas of vanilla and fresh cut grass.

Sunray is said to have a “smooth yet intense character” from its maturation in a higher proportion of toasted ex-bourbon casks selected to deliver a honeyed, vanilla sweetness with aromas of blackcurrant and baked apple.

Both variants will be launching in grocery and whisky specialists in the on- and off-trade in March in the UK and other markets in western Europe. The recommended price in retail for Tailfire will be £33 while Sunray will be £36.

The two whiskies were created by Diageo master blender Dr Matthew Crow who said: “Tailfire and Sunray embody the future of whisky, and have been created to inspire a new generation of whisky drinkers.

“The Singleton is a much-loved Speyside whisky and has always put great taste and flavour at the heart of their single malts.”

The whiskies’ names are derived from salmon flies, inspired by the fly fishing and leaping salmon near the distillery on the River Spey which also features in The Singleton of Dufftown’s branding.

Packaging has been designed to communicate the taste profile, using clear flavour descriptors to help with the “demystification” of single malt whisky.

They join the range alongside the 12-, 15- and 18-year-old expressions. Their launches will be supported by significant marketing spend over the first year, including advertising, PR and promotion through social media and digital channels.


Click here to see the latest news stories from Barmagazine.co.uk

Previous Trade welcomes council decision against EMRO
Next Stonegate appoints new chief executive