Since 1953, Marker’s Mark has lovingly hand-crafted and bottled one of the world’s most iconic bourbons. However, what is less known is that the heritage brand has an incredibly unique way of collaborating with its on-trade partners.
The Maker’s Mark Private Select programme allows invited partners to create their own variation of Maker’s Mark. Working closely together, the partner selects a combination of different toasted wood finishing staves to create a distinct taste and flavour – creating their own bespoke expression. Once chosen, the staves are added to a barrel of fully matured Maker’s Mark Cask Strength and rested for an additional nine weeks which creates a completely new spirit, but which maintains the indisputable characteristics of a Maker’s Mark bourbon.
Most recently, Manchester-based SCHOFIELD’S Bar were invited to the distillery in Loretto to create their own liquid. The newly established venue is the innovation of bartender brothers Daniel and Joe who collectively have 25 years of on-trade experience. When imagining the cocktail bar, the pair set their focus on exceptional drinks, great music and hospitality and this attention to detail has earned them the title of the first bar outside of London to have their own Private Select.
Nicole Sykes, UK Brand Diplomat for Maker’s Mark interviews Daniel and Joe to find out all about their Private Select experience.
What was it that made you want to collaborate on your own Private Select?
“We have always loved Maker’s Mark and when we were presented the opportunity to work with such an incredible brand, we were very excited”.
How did you find the experience of collaborating on your own bespoke version of Maker’s Mark?
“It was a great experience; we were very fortunate to be able to travel down to the distillery to create our liquid”.
How has it gone down with your guests?
“The guests at Schofield’s Bar have been really enjoying it! It is featured currently on our summer menu in the Kentucky Mule, Schofield’s Bar Private Select, Mint, Lime & Ginger Beer”.
Schofield’s, located in the Art Deco and historic Sunlight House, now serves their Private Select both neat and on their seasonal cocktail menu. It was first featured on their opening menu in the classic Gold Rush and can be found on their summer menu in The Kentucky Mule, a long and refreshing potation.