The organisation behind The World’s 50 Best Restaurants is replacing its annual ranking, awards and related events with a three-pronged campaign, entitled 50 Best for Recovery, supporting restaurants worldwide.
The aim of 50 Best for Recovery is to provide tangible financial relief where possible, as well as create and collate helpful resources for restaurant businesses as they emerge from the pandemic and seek actionable advice and support.
The three pillars of the programme are: the 50 Best Recovery Fund, an online 50 Best Recovery Hub and a virtual Recovery Summit, taking place in September.
With backing from S Pellegrino and Acqua Panna, the 50 Best Recovery Fund will be utilised to support a range of non-profit organisations working in different parts of the globe to aid the survival and eventual revival of the restaurant sector.
Funds will be raised through donations from 50 Best’s partners, as well as a range of accessible initiatives through which diners will be able to give back to the restaurant industry.
The 50 Best Recovery Hub, which can be accessed online at www.theworlds50best.com/recovery, gathers and generates content that will offer advice, information and inspiration for the sector, as well as for consumers looking to play their part in sustaining and rebuilding the industry.
The third pillar is the Recovery Summit, which will be hosted virtually over several days in September, with a focus on exploring how the restaurant world can thrive once again.
Featuring a range of events, including masterclasses, talks, case studies, interviews and discussion forum, the Summit will gather the global gastronomic community together online to share learnings, promote best practices and explore visions of a post-pandemic world for restaurants and diners.
William Drew, director of content for The World’s 50 Best Restaurants, said: “With 50 Best for Recovery, we aim to utilise our network, our relationships and our global reach to provide tangible help to as many restaurant businesses as possible across the world.
“We stand alongside our partners in supporting the gastronomic community as a whole and fervently hope we can assist in promoting and accelerating the rebirth of restaurants of all types after this unprecedented period of suffering.
“We truly believe we can and must all work in unison to give back to the restaurant sector and ultimately help shape a fresh and positive future.”
Over the coming weeks, 50 Best will launch a series of fundraising initiatives to encourage further contributions to the Recovery Fund, from corporate donors and consumers alike.
The launch of 50 Best for Recovery follows the announcement in March that the proposed event programme for The World’s 50 Best Restaurants 2020, which was due to take place in Antwerp, Flanders in June, has been postponed until 2021.
The annual list of the world’s finest dining destinations will not be released this year in any format. Instead, those restaurants voted onto the 2020 ranking-designate will be fully recognised in 2021, circumstances permitting.