Third site for American barbecue restaurant and bar concept


Blues Smokehouse Twickenham

PS The Pub Company is set to open its third site for American barbecue restaurant and bar Blues Smokehouse, transforming a closed pub in Berkshire.

In a joint venture with pub company Star Pubs & Bars, they are investing £600,000 in renovating The Assembly, a pub in William Street in central Slough that has stood empty for a number of years.

It is due to re-open in late April, creating 50 new full- and part-time jobs. It will be the third Blues Smokehouse for PS The Pub Company, whose other sites are in Twickenham in south-west London (pictured) and Bracknell in Berkshire.

It will open for breakfast, lunch, dinner and drinks, including a list of classic cocktails with a twist, a selection of international and craft beers and premium spirits, particularly whisky, bourbon and rum.

It will also feature a coffee bar and bakery with an Italian-American ice cream bar serving milk shakes, smoothies and sundaes along with hot waffles.

The look and atmosphere will be similar to the other Blues Smokehouses: relaxed American Deep South, featuring stripped wooden floors, packing cases, brick walls and a mix of booth and freestanding up-cycled seating.

A feature of the interior will be an open servery where customers can see the preparation and smoking of all the fresh produce daily.

Carlos Maidana, director of PS The Pub Company, said: “The location in the heart of Slough is ideal for a Blues Smokehouse and we are excited to be at the start of the £1bn regeneration of the town.

“Unlike our other sites where we’ve been restricted by the buildings’ layouts, we’ve started with a blank canvas at The Assembly which is enabling us to create a real wow factor.

“We’re looking to expand further and already in negotiations on a fourth site.”

Chris Jowsey, trading director of Star Pubs & Bars, added: “The Assembly in Slough has been vacant for many years. It needed a visionary licensee to take it on.

“Carlos and his team have made a great success of their Blues Smokehouses in Bracknell and Twickenham, also Star Pubs & Bars sites, so we are delighted to be partnering with them again.

“It’s a great location: the town’s regeneration plans and significant investment together with a winning offer will create a bar restaurant with lasting appeal.”

The meat is all smoked by the Blues Smokehouse team with wood sourced to create the perfect taste. Sauces and rubs such as hickory, applewood and mesquite are prepared to special recipes created by executive chef Jackie Weight, the only Briton and only woman to have won the Jack Daniel’s World Championship Invitational Barbecue.

The meat is cooked using authentic American smokers along with grilled cuts on the churrasco grill and rotisseries for the chicken, giving genuine barbecue flavours. Jackie plans to give tips and master classes on barbecue cooking and will offer tours of the smoking kitchen. There will also be a selection of “super food salads”.

Carlos added: “Other outlets are doing barbecue and smoking meat as part of an extended menu – we however are all about genuine and authentic barbecue, it’s our raison d’etre. Our rubs and sauces have proved so popular in fact that we are now producing them to sell direct to customers and will be launching a retail brand.”

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