UCC Coffee UK & Ireland has launched its new threesixty° coffee range to the out of home market.
The updated range continues the threesixty° mission to bring distinct and unique coffees from around the world to sites all across the UK.
It features four specially selected single origins (Mexico, Ethiopia, Myanmar and Peru) and three blends (Rainforest, Elevation and Four Corners) as well as new packaging.
Together, the range encourages operators to take consumers on ‘adventures through taste’, to try coffees and one-of-a-kind blends from both popular and less-known coffee growing countries.
The single origins
Ethiopia: Aromatic, bright and full of citrus notes, the coffee comes straight from the legendary Yirgacheffe region.
Myanmar: The cooler climate of this up-and-coming coffee growing country delivers delicious soft caramel and sundried fruit flavours.
Mexico: The country may be famed for coffee variety, but this coffee’s flavour is as clear as it comes, with smooth milk chocolate and mandarin combining perfectly.
Peru: A coffee full of body, full of flavour and rich in cocoa and hazelnut notes.
The three blends
Elevation is described as “a coffee with altitude” and is designed for consumers expecting “something bright and different from the norm”.
Rainforest lets operators grow their offer, while protecting where their coffee was grown. Responsibly sourced coffee with a story is more important than ever, and the Rainforest Alliance accredited blend protects growers and the South American forests it once called home.
An all-purpose coffee, Four Corners blends coffees from far and wide for a full flavour dark roast.
Each threesixty° coffee features new packaging to create on-shelf stand out and reflect its ‘adventures through taste’ proposition.
The single origin coffees feature an intricate logo combining historic, cultural and natural features unique to its country of origin. The blends feature splashes of bold colour linked to the blend, from Elevation’s fresh yellow, to the deep purple of Four Corners.
Nicole Hartnell, marketing manager, UCC Coffee UK & Ireland, said: “Since it first hit the market, threesixty° has remained one of our most popular coffee brands, so we knew we had to deliver something incredible in this new range to live up to the expectations that comes with the threesixty° name.
“On our adventures to source the new coffees we’ve found incredible flavours from all over the world. Each of the blends is as distinct as it is delicious, with its own unique story and profile.
“The single origin range celebrates just how complex and colourful coffee can be, with a varied mix of flavours to appeal to all consumer tastes.
The threesixty° blends are available in 10x500g packs. The single origins are available in 12x250g bean and 24x125g filter packs.