A new initiative has been launched for Tia Maria coffee liqueur to help bars to perfect their coffee cocktail serves.
The Academy will highlight the business opportunities presented by coffee and cocktails to the on-trade through training sessions in key cities across the UK.
It was launched yesterday (October 3) at the Tia Maria + Coffee Project stand in the Cocktail Village running at Old Spitalfields Market for London Cocktail Week until October 9.
Throughout the week, masterclasses are being devised and hosted daily by Square Mile Coffee Roasters’ Anette Moldvaer and Tia Maria ambassador Rod Eslamieh.
A new integrated marketing campaign sees Tia Maria calling for coffee lovers to unite, celebrating the current trend for coffee cocktails and the rise of late-night cocktail-serving cafés.
Oliver Turner, UK country director at Tia Maria, said: “With the taste for coffee at an all-time high, coffee cocktails have never been more popular and Tia Maria is certainly happy to be leading the charge. We’re looking forward to sharing our expertise through The Academy and rolling this exciting new initiative out at London Cocktail Week and beyond.”
CGA Strategy’s Mixed Drinks Report 2016s shows that almost half of cocktail drinkers regularly choose flavoured cocktails including those mixed with coffee, from the classic Espresso Martini to new serves such as the Tia Maria Mint Frappé.
Rod said: “There’s an increasing love for coffee cocktails, which can be seen at world-class bars in London and beyond, while artisan coffee houses are now serving cocktails through the night as a café nightlife culture continues to emerge. The bartender and barista play a very similar role so it’s no surprise we’ve brought the two together to drive this new coffee revolution.”
Tia Maria is made with an infusion of natural vanilla and high-quality roasted Arabica coffee beans complemented with a touch of Jamaican rum.
For more on London Cocktail Week and the Cocktail Village, visit https://drinkup.london/cocktailweek/.