Tiki and sweet treats join the party on new Popworld menu

Popworld Derby

Sweet-shop treats and tiki influence a new range of cocktails, or “Poptails”, on the latest menu being launched today at Stonegate Pub Company’s late-night Popworld venues.

A tiki cocktail range, created after new product development driven by customer trialling, will consist of Pina Coladas, Spiced Zombies and June Bugs, all served up in “fierce” Malibu tiki glasses.

Due to positive feedback and customer trialling, the nostalgic Candy Pop collection has been introduced, with the sweet addition of Rhubarb & Custard, Cola Bottle, Raspberry Bonbon and Bubblegum Martinis, all topped with a variety of sweet garnishes.

Stonegate is building on the success of Popworld’s popular Absolut Flaskas jam jar drinks that now account for 20% of all Poptail sales at the venues. The range has been rejuvenated with the addition of a new flavour, Apple and Raspberry Jam.

The menu’s section of Pop Icons classics, which account for four in 10 Poptail sales, will now include a Pornstar Martini and a UV G&T served with a shot of popping candy. The bars also continue to use quirky vessels in shapes such as top hats and disco balls.

Within the shot selection, the menu now features two shots from ready-to-drink brand WKD – WKD Blue Shot and the new WKD Fiery Shot with flavours of mango and chilli at £1.50 a pop.

Alan Armstrong, head of marketing for the Venues Division at Stonegate Pub Company, said: “We’re really excited to be bringing these new additions to our menu following some great customer feedback on what they’d like to see more of.

“We’re focusing on bringing new and innovative additions to the menu but also keeping those popular elements such as our fun Top Hats. We look forward to hearing what people think of these new additions.”

Now in 17 locations around the country, Popworld specialises in classic pop and party anthems in a fun atmosphere. The most recent opening was in the former Flares nightclub in St Mary’s Street in Cardiff last month after an investment of £150,000.

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